Medical, dental and a 401(k) match are table stakes. Every package in your client's hiring market looks like every other one, which means nothing in it is a reason to choose them. The Longevity Benefit sits in a category that is not yet in anyone else's proposal: a new asset class scheduled to pay out at 80, 85, 90 and 95, with an account employees can watch grow from the day they enroll. It is the part of a total rewards package that cannot be matched by lunchtime.